I have been in a polar bear this week. It is a strange world, and very hot despite freezing conditions. We have been handing out leaflets about Chooseday in Broadmead and the polar bear seems to have acquired the name Chooseday. People dont quite know how the bear works. Is it robotic? Are there two people in there, they say? But they all sense this is about climate change. Many want to ’smooth’ it, others have not been so kind and have given it a surreptitious kick! But it certainly attracts attention. Would you like to have the bear appear somewhere? Let us know. It seems a great way to advertise the campaign.

The Guardian have launched Environment Weekly on their website this week. it is a podcast and they chose Chooseday as a feature in their first edition.You can listen to it from http://blogs.guardian.co.uk/ethicalliving/2007/12/environment_weekly_launches.html 

I dont know if you saw the article in the Evening Post on Wednesday about the new showcase bus route, but it began with these words:

“Perhaps it was a coincidence, but rush hour traffic through East Bristol seemed particularly light yesterday”.

The implication was that it was because people were trying out the new showcase bus route.

I wondered if it was because it was Chooseday. And it may not have been anything at all because there is an enormous variation in traffic on a daily basis.

I have noticed how the idea of Chooseday grabs hold of people. Once they get the idea it seems to stick with them and I suspect Chooseday might already be having far more affect on the city than we might think or be able to measure.